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Meaningful Marketing
Doug Hall
Learn how to sell more with less effort!
Meaningful Marketing is a powerful new approach to sales and marketing that will multiply the impact of every dollar you invest and every hour you spend working.
Meaningful Marketing is about honesty. It’s about respecting your customers’ intelligence. It’s about focusing your energies on how you and your offering make a genuine difference in your customers’ lives.
The alternative to Meaningful Marketing is Mindless Marketing - using sales and marketing tricks and gimmicks as opposed to the actual merits and virtues of your offering to make the sale.
New research by the authors indicates that Meaningful Marketing initiatives are twice as likely to deliver sustained success versus Mindless efforts, and four times less likely to require significant price discounting.
What makes this book’s teachings more reliable and reproducible than others is that instead of being based on "guru opinions," it’s grounded in hard data on consumer, industrial and business-to-business marketing.
After reading Meaningful Marketing, you will know how to more effectively and efficiently market and sell your brand, your services, your products and even yourself!
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Imagine When You're Feeling Better
Jack Greiner
"Imagine When You're Feeling Better" is a workbook about healing and hope. This book combines poetry and discussion to help children understand all of the fun they will have when they are feeling better. The book offers questions and suggestions to inspire children's imaginations while thinking positive thoughts and looking forward to better times.
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Ain't Misbehavin': Why Good Dogs Do Bad Things and Why You Should Change Your Behavior (Paperback)
Gary R. Sampson, DVM and Dick Wolfsie
Piddling. Biting. Jumping. Digging. Howling at the moon. Man's best friend can also be a challenging housemate. But here's hope for a better and less messy tomorrow as one of America's leading authorities on dogs comes to the rescue of beleaguered canine owners.
Dr. Gary Sampson has been treating pet-behavior problems for twenty years. His message is simple: your dog is not to blame. You are--but don't take it personally.
Highlighting real-life examples from his practice, Dr. Sampson offers proven methods that you can employ to turn your house devil into an angel.
Part of the Pet Peeves series, this smart and charming book will help you understand why your dog is behaving in a certain way and give you proven ways on how to change that behavior for the better.
Dr. Sampson's commonsense tips will improve your relationship with your dog and provide a few laughs along the way.
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Haiku on 42nd St.: A Celebration of Urban Poetry and Art
The Editors of Clerisy Press
Before
New York City's Times Square got Disney-fied and Giuliani-ized (for
your protection, of course), it was famous for being a little, ahem,
seedy. During the transition from peep show to shopping mecca, the
blank marquees of the closed theaters served as a canvas painted with
words by local writers and artists.
In celebration of the 10 year anniversary of this wonderful project, Haiku On 42nd St., originally a bestselling poster, has been adapted and re-introduced as a postcard collection.
Each
haiku is presented on a single page and printed in full color on card stock with a
postcard template on the reverse. The pages are perforated so
readers can easily share this whimsical poetry with far-flung friends and family.
For more info on the whole project, read the full story below.
As everyone in Gotham knows, the previous two decades had dimmed the
bright lights of the Great White Way, both literally and
metaphorically. For 42nd Street in particular, the bulbs had burned
out: populated primarily by porno shops, vendors of all sorts hawked
their wares on the sidewalk.
So while Times Square retained all the attractions and conveniences
of modern life, the food was suspect, lodging was measured out in
hour-long stays and reserved for everyone but the weary traveler, what
passed for running water spilled from the fire hydrants, and roving
residents availed themselves of both indoor and outdoor plumbing.
Although undeniably unique, it was a questionable distinction of
uncertain dignity.
Starting a decade ago, everything began to change. The city began
to shutter the flesh shops, other buildings closed for renovation, and
the wayward stroller no longer had to nervously check over his
shoulder. Major corporations moved into the area with the influence of
a workaday existence adding stability and different sort of customer
service.
Overnight, a wonderfully whimsical collection of wordplay appeared
on the abandoned movie marquees that stretched down 42nd Street between
Seventh and Eighth Avenues: Haiku on 42nd St.
As thousands of New Yorkers trek down 42nd Street daily, their morning
and evening commute was graced by the simple presence of the verse each
morning. These snippets of imagery, especially when juxtaposed against
the seamier grotto of town, were enchanting, inspiring, even uplifting,
which is a lot to say about a stretch that usually smelled like a
dumpster.
What the day before had been an eyesore, a slightly toxic warm-up
lap in the daily rat race of workdom, became a jaunty stroll in the
park. Eyes were raised in surprise, which really went against
prevailing wisdom since pedestrians never knew what they might step in
there. Newcomers stopped in their tracks. Sometimes, the person walking
alongside would “Wouldja look at that.”
The installation brought an enchanting energy and vivaciousness to
the block. To walk down the street was magically transporting; the
images spun by the verse and the quirkiness of the installation set
amidst the bustle of NYC made it indelibly memorable.
And we all lived happily ever after...
...or so one might wish.
As chronicled in each and every metropolitan publication, there’s
more action taking place in Times Square now that ever before, and
that’s saying a lot. But as with most human endeavors, it now seems
that the zest for transformation has gone too far, that developers are
maniacally bent on eradicating all traces of an earlier anything.
BIG BRIGHT NEW SHOPS have taken over. Everywhere you look, there’s
LOTS OF THINGS TO BUY. While it feels wrong to be publicly nostalgic
for a rougher edge, to want a less than perfect world, as the
renovation of the area takes place, it seems like a lot of the
character(s) is being lost. While no one seeks to deny visitors a
chance to a NYC landmark without risking life and limb, nonetheless
Times Square ought to be something besides a giant mall.
Sadly, there is no longer even a venue upon which one might mount a
creative exhibition of street art — all the shiny new veneers are
undoubtedly plan-a-grammed out through the end of the century. NYC has
lost something when it can no longer be home for such a display of art
and language.
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365 Oddball Days in Boston Red Sox History
John Snyder
From Jimmy Piersall’s center field jumping jacks to Julia Child’s critique of the famous Fenway Frank (“thin and pale”), 365 Oddball Days in Red Sox History covers all the bases. Organized in an attractive page-a-day format, it delivers anecdotes, player biographies, statistics, and historical information from the Cy Young era right up to the Big Papi-led teams of today.
SABR Research Award-winning author John Snyder brings to life the most colorful characters and bizarre events in Red Sox history. He celebrates birthdays and asks trivia questions that will challenge your knowledge of your favorite team. This collection doesn't simply round up he stories that have been told time and again. It focuses on the freaky and the flaky, the good, the bad, and the downright weird.
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Laughing with Lucy
Bob Carroll Jr, Madelyn Pugh Davis
Madelyn Pugh Davis was Lucy’s staff writer for nearly half a century. Davis was the first female writer in television and was responsible for thousands of hours of memorable programming. Many of the plot lines used on I Love Lucy were taken from Davis’s own life and immortalized by Ball’s comic genius.
In Laughing with Lucy, Davis and her long-term writing partner, Bob Carroll Jr., recount her rise in television and her many years working on the set and behind the scenes with Lucille Ball and Desi Arnaz. She recounts her experiences as a pioneer in the entertainment industry, one of the first women writers in Hollywood. Lighthearted and witty, this book fondly remembers Lucy and the early days of television.
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Ball Cap Nation: A Journey Through the World of America's National Hat (ebook version)
Jim Lilliefors
*This is a PDF eBook product. Just click to buy and we'll email you a link so that you can instantly download a color pdf copy of the book!*
As the country grows increasingly diverse and complicated, Americans seek, and occasionally find, a common thread to unite them. And, as Jim Lilliefors reveals in his new book, that common thread is what the baseball cap is made of — indeed, what has transformed it into America’s National Hat. As fads go, it’s no longer even a fad, but a part of the national identity that, for better or worse, is a symbol of America.
It feeds an illusion that Americans cherish — that despite their differences, and no matter what position they play — when wearing a baseball cap, they’re all part of the same team. Exploring every aspect of caps and their culture — including the history, manufacturing, and evolution of baseball caps; collecting and caring for caps; cap etiquette; and even cap urban legends — and packed with photos throughout, Ball Cap Nation is a delightful look at a uniquely American phenomenon.
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Bourbon At Its Best (eBook version)
Ron Givens
*This is a PDF eBook product. Just click to buy and we'll email you a link so that you can instantly download a color pdf copy of the book!*
Whether they drink it straight, on the rocks, or in classic cocktails, Americans love their bourbon. Bourbon at Its Best is the most comprehensive guide to this drink available, with detailed descriptions of these elixirs, from the tried and true ways in which they are made to the amazing range of flavors they deliver. Bourbon at Its Best reveals the flavorful history of this red-white-and-blue spirit, from its rural origins as "corn likker" to its rough- and- tumble days as moonshine to its downright genteel status as a premium liquor.
Readers will find out what makes bourbon different from other whiskeys of the world and how to truly savor all of its better qualities. They'll experience the magic of bourbon-making first-hand, traveling to classic distilleries in America's heartland. Perfect for both newcomers and connoisseurs, Bourbon at Its Best is an entertaining, informative tour of this intoxicating world.
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365 Oddball Days in Chicago Cubs History
John Snyder
This entertaining and informative reference reveals the Lovable Losers in all their beleaguered glory, from the real story behind the Curse of the Billygoat to Steve Bartman’s infamous bleachers grab. Delving deep into Cub history, it provides even the most dyed-in-the-wool uniform fan a full year’s worth of anecdotes, information, and team lore.
This book is perfect for the Chicago Cubs fan or any sports fan. Its attention to detail combined with interesting tidbits make this guide the perfect gift or treat fo yourself. So grab a copy today and settle down in your favorite spot.
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Bullet with Your Name on It
Avery Hurt
For each person, though, there
can be many bullets — and by knowing where to look, and what actions to
take, readers may be able to dodge most of them. Consumers looking for
reliable medical advice face a barrage of uncertain, often
contradictory, and occasionally deadly misinformation, with as many
prescriptions for better living as there are lobbying groups and
pharmaceutical companies.
Avery Hurt sifts through the chaff of current medical hype to focus
on the key health issues that everyone faces. She simplifies the
current research on risk factors for heart disease, cancer,
Alzheimer’s, and other conditions so that readers can make meaningful
decisions based on their own situations and lifestyles. Through her
by-the-numbers approach, readers can adopt preventative steps that
lessen their odds for contracting terminal illnesses.
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